Objectives
To mark 60 years of Corvette and the launch of the new Corvette Stingray in 2014, DBC was tasked with creating an interactive infographic that takes the user through the evolution of Corvette models, as well as presents the latest Corvette model. This concept was not only meant to promote the Chevrolet Corvette as a brand but also focus on user engagement and social interaction. This was achieved by introducing limited car customisation features. At the end of the journey, users were also offered the chance to visit the Corvette UK landing page and configure the latest Corvette model.
The strategy for this creative project was focused around 3 key Corvette markets- UK, DE and CH. To promote the project, DBC carried out blogger outreach for the respective markets that helped to spread the awareness and engagement of the infographic as well as paid amplification campaigns via StumbleUpon and Taboola.
The creative was also hosted on the respective Chevrolet homepages to attract more visitors.
Insight
What better way to celebrate 60 Years Of Corvette than with an interactive website that allows users to customise and learn about each of the seven generations.
Solution
- Website: Interactive Timeline
- Customisable: Paintwork and Decals
- Audio: Exhaust Note
- Website Assets: Including Landing Page
- Social Media: Organic and Paid
- Links to Chevrolet UK
Results
- 426 Facebook Shares
- 380 Car Customisations
- 46 Tweets
- 34,200 StumbleUpon
- 400+ External Links