Johnnie Walker – Social Campaign

Johnnie Walker Gold Label Reserve wanted to showcase their super premium brand positioning as the owner of ‘statusful celebration occasions’ to an aspirational audience, aged 25 – 32 across Western Europe. To help they launched a competition in partnership with world renowned photographer Rankin, where people can attend a photo booth at different locations across the UK, DE, ES and GR. The competition was to have a photo taken and upload it to Instagram with the hashtag #goldcelebration. Our job was to create engaging and authentic content focused around the photo booth that showcased Johnnie Walker’s super premium brand positioning along with Johnnie Walker’s partnership with Rankin and the Instagram competition.