New Air Conditioning logo for Midland Cooling

Midland Cooling is a West Midlands-based company that provides installation for both air-conditioning and refrigeration units. When owner ‘Lee McWilliams’ got in touch through recommendation, he asked if we could come up with something striking that would carry his company name forward, giving it prominence and recognition. The new design needed to be simple but reflective of his company’s values. The MC logo was born, creating a cool striking design that was simple, contemporary and right for the market. Further to this, we then went on to design a local football kit featuring Lee’s new logo as they had now become an official sponsor.